What PPC Is
If you go to Google, Yahoo, MSN or virtually every search engine, you will see ads returned when you perform a search. Advertisers create ads and place bids on various search terms at an individual search engine. The bids are what the advertiser is willing to pay per click. PPC = pay per click.
What Affiliate Marketing Is
Affiliate marketing is where a business rewards an individual or company for sending them traffic, leads or actual buying customers. These individuals and companies are called affiliates. The business providing the reward are called merchants. Affiliates get this result by sending visitors from their website, blog, newsletter etc to a merchant's website. Many affiliates also engage in arbitrage.
What Arbitrage Is
Arbitrage is when you find gaps in pricing and take advantage of it. It's basically buying at a low amount and selling at a higher amount.
What PPC Arbitrage Is
PPC arbitrage is when an individual or company looks for affiliate opportunities where greater commissions can be earned than the cost of utilizing PPC advertising.
What PPC Classroom Is
Now that we have the basics out of the way for those of you newer to affiliate marketing & PPC, I'll give a brief rundown on what PPC Classroom is.
PPC Classroom launches Tuesday, February 24 at noon Eastern US time. When you sign up, there is a small shipping & handling fee, otherwise it is free. You receive 3 things:
1. A DVD containing an interview that goes over the program & the full 9 module program. Topics covered include:
- How to pick a winning affiliate offer to promote
- How to conduct keyword research
- How to construct effective PPC campaigns
- How to monitor and optimize PPC campaigns
Once again, although the information is geared to those using affiliate programs, much of it can also be useful for any type of PPC advertising.
2. A set of landing page templates to use for your offers.
3. A free ticket to the PPC Classroom live event taking part in Las Vegas May 28th-30th.
There is a catch, albeit a tiny one: you will be enrolled in their monthly program which gives you access to a PPC mastermind, an advanced module each month, monthly webinar and some other things to help continue your learning. You can cancel at any time - even right after ordering the free program.
Hope this helps!